Rene Diaz, the indefatigable restaurant and grocer supplier who has parlayed Latin American products into big business in Atlanta, is ready to try his hand at being a restaurateur in his own right.
Diaz Foods has adapted its business strategy during the past 25 years as Atlanta's Hispanic population has evolved. By understanding the different buying habits within the Latino market and forging relationships with restaurant and store owners as they've launched ventures in other states, the company has grown into one of the nation's largest distributors of Hispanic food.