NOVAMEX was founded in 1986 with a vision to market and distribute category-leading Latino, natural and organic brands to the United States and the rest of the world. The company was the brainchild of two entrepreneurial families, the Hills of Mexico City and the Fernandez of Chihuahua. Together they combined their knowledge of bottling, distribution, and creative soda development in a singular vision: to export authentic Hispanic products to the United States. Their industry-leading knowledge of the Mexican and American consumer, along with a philosophy of investing in brands through long-term, fully integrated marketing strategies have driven success and helped bring the Hispanic and natural products culture to the world. They are in search of becoming the indisputable leader of Authentic Hispanic Brands by 2025. Novamex operates with a clear purpose: “Create a Community of Entrepreneurs with a Sense of Social Responsibility, by taking the Hispanic culture to the World.”

In the last two decades, this partnership has grown and is now one of the top Hispanic product exporters in the United States. Starting with only two products, the company has grown to over 160 SKUs of category-leading drinks and food products. And it boasts a compounded annual growth rate of 29 percent since 1990, selling more than one billion consumption units annually. Their ambition is to continue to be the world’s leading marketer of Mexican non-alcoholic beverages, to own 2 or 3 brands of natural products that are leaders in their category or niche natural channel, and to be the leader importer and marketer of Mexican products in the U.S.

Headquartered in El Paso, Texas, Novamex provides their strategic partners, like Diaz Foods with major market sales support, state of the art bottling facilities and world-class warehouses in key geographic areas for distribution to the United States and the world. Novamex has established a holistic distribution channel to develop every segment, in order to reach consumers. 

Their Products & Brands
Novamex’s product portfolio offer their flagship brand Jarritos along with other brands like Sangria Señorial, Sidral Mundet, Mineragua, D’Gari, Camaronazo, Ibarra and Tepachito. Most of their products are premium brands made with high quality, with three main attributes: 

  • Natural Sugar 
  • Natural Flavor 
  • Iconic glass bottles 

Novamex doesn’t just make awesome beverages, it makes products with flavors and characteristics that people Love. Beverages that look different and taste different. Novamex makes art, and get involved in all the markets and communities, Novamex has created an active social media platform “PEOPLE LIKE US”. 

Increasing Your Sales
Take advantage of the colorful and beauty presentations, build and create stand out displays that will catch the eye of consumers. Always stock the top 4 selling flavors of Jarritos; mandarin, tamarind, pineapple, fruit punch and the 3 additional best sellers; Mineragua, Sangria Señorial, and Sidral Mundet. If possible, keep products in coolers, as this will increase your sales due to the grab-and-drink mindset when it comes to cold drinks. 

Diaz Food has been an essential key participant in developing Novamex’s brands, creating partnerships, working on long terms programs and strategies that allows Novamex to accomplish the best results and always be ready for the new future. 

Ask Diaz Foods how you can bring a slice of this Mexican heritage to your store.