It is with great excitement and honor that Diaz Foods announces the acquisition of La Cena Fine Foods Ltd. Founded and operated by the Puig family since 1963, La Cena has grown into a staple brand and decorated company. Based in New Jersey, their distribution reaches across the New England area. Diaz Foods is proud to continue their legacy of service, quality, and fine foods.
Diaz Foods looks forward to introducing the La Cena family of brands into its existing distribution points throughout 24 states. With the addition of La Cena to the Diaz family, Diaz Foods will now be distributing to 28 states. At the same time, Diaz will introduce its offerings, approximately 5,000 SKUs, into the New England area. Further, Diaz Foods will focus on increasing La Cena’s brand to include new items, products, and pack sizes.
Diaz Foods’ President and CEO, Rene M. Diaz, has said “La Cena offers the perfect complement to the brands that Diaz Foods already carries. Introducing the La Cena family of brands and expanding the distribution area will allow us to continue to offer superior products and service to all of our customers, including the customers in the New England region.”
Diaz Foods is a distribution company with over 34 years of experience. Formed in 1980 and headquartered in Atlanta, Georgia, Diaz Foods has grown into one of the largest distributors of Hispanic products in the United States. Diaz Foods offers more than 6,000 products in 28 states. With over 7,000 points of distribution and call centers in Atlanta, Georgia and Puebla, Mexico. Diaz Foods maintains close to 500,000 square feet of Warehouse space along the East coast. The Diaz Family of companies includes Tortillas de Casa, International Imports, and Diaz Produce, with sales offices in Florida, Tennessee, Maryland, North Carolina, South Carolina and Virginia. For more information please visit http://www.diazfoods.com & http://www.lacenafoods.com
This is not the only project in the works for Diaz Foods. Mr. Diaz has also said that within 60 days they look forward to announcing another expansion as well as their plans for 2015.