ATLANTA, GA, Nov. 3, 2016 – Diaz Foods (http://www.diazfoods.com), a leading distributor of specialty foods based in Atlanta, GA acquires Frutel brand from Origin Food Group in Statesville, NC. This is the second brand that has been acquired by Diaz Foods in less than 2 years. Diaz Foods will leverage their 25 state distribution network to grow the demand for Frutel.
We are pleased to announce the launch of our brand new website! After six months of hard work and dedication, we are delighted to officially announce the launch on October 3, 2016.
Our goal with this new website is to provide our visitors an easier way to learn about Diaz Foods and browse information based on their own choice. The new website is designed to be responsive and adapt to any device that our customers want to use.
Diaz Foods prepares for their largest trade show of the year for the Southeast region taking place on Thursday, October 13, 2016 from 9am - 5pm. This show gives our customer from independent grocers to retail chains as well as food service and restaurants to come and sample products while taking advantage of "special show offers" from brands like Topo Chico, Lala, Juanitas, Bauducco, Maseca, Jarritos, La Costeña, Jumex, La Cena, D'Sabor, Lala, Land O'Lakes, Unilever, Nestle, El Yucateco to name a few.
With an unprecedented growth rate of 20-30% per year and to maintain a competitive edge in its unique niche of Hispanic food products distribution, Diaz Foods realized it needed fleet management services that could keep up.
Atlanta based food distributor is rapidly expanding throughout the Eastern United States. It is with great excitement that Diaz Foods announces the opening of its newest distribution center.
It is with great excitement and honor that Diaz Foods announces the acquisition of La Cena Fine Foods Ltd. Founded and operated by the Puig family since 1963.
Jorge Antona is a very busy man. He is president of Diaz Produce and he loves his job.
“I don’t think you do what I do without loving it, takes a lot of hours, making sure the trucks get there and get to you,” he said. “It is an around-the-clock kind of job.”
The hard work is paying off. “We have done fairly well the last two years and we’ve grown tremendously,” he continued. “We saw 20 percent growth in 2013, and are on the same path for 2014.”
Diaz Foods may be a family owned business, but the company does not operate like one – especially the ones where family members rely on nepotism for their jobs, President Rene Diaz says. “In a family business, you get your job because of your relationship with the family,” he says. “You get your job based on your capabilities at Diaz Foods.”
Based in Atlanta, the company delivers dry, refrigerated and frozen products to more than 3,500 clients in 26 states. Diaz’s grandfather, Domingo Diaz, started the company in 1969 with a single grocery store. He later opened several more locations with the help of Rene Diaz’s father, uncle and aunt.
When Fidel Castro seized his cattle ranches in 1966, Domingo Diaz fled to Atlanta, where he scraped together a living mopping floors as a janitor. Eventually he saved enough to buy a grocery store downtown, where he and his son, Julio, sold Cuban specialties.
President Vicente Fox, who served as Mexico's President from 2000-2006, has joined Diaz Foods' Board of Directors. President Fox was sought by Diaz for his corporate experience and insight into marketing and democracy.
