Be Super Good & Stay Unique

NOVAMEX was founded in 1986 with a vision to market and distribute category-leading Latino, natural and organic brands to the United States and the rest of the world. The company was the brainchild of two entrepreneurial families, the Hills of Mexico City and the Fernandez of Chihuahua. Together they combined their knowledge of bottling, distribution, and creative soda development in a singular vision: to export authentic Hispanic products to the United States. Their industry-leading knowledge of the Mexican and American consumer, along with a philosophy of investing in brands through long-term, fully integrated marketing strategies have driven success and helped bring the Hispanic and natural products culture to the world. They are in search of becoming the indisputable leader of Authentic Hispanic Brands by 2025. Novamex operates with a clear purpose: “Create a Community of Entrepreneurs with a Sense of Social Responsibility, by taking the Hispanic culture to the World.”

Sazón 2018 Cinco De Mayo – Celebrate in Savings

As we look forward in 2018 and improve the shopability of our magazine, the content we provided along with a platform for our brand partners to advertise in, we launched Sazón. We ask that you click here and see our new magazine and take advantage of the Latino Fever Savings. Promotional Period 03/04-03/31/2018.

Cleaning Made Easy. Meet AlEn USA.

NOVAMEX was founded in 1986 with a vision to market and distribute category-leading Latino, natural and organic brands to the United States and the rest of the world. The company was the brainchild of two entrepreneurial families, the Hills of Mexico City and the Fernandez of Chihuahua. Together they combined their knowledge of bottling, distribution, and creative soda development in a singular vision: to export authentic Hispanic products to the United States. Their industry-leading knowledge of the Mexican and American consumer, along with a philosophy of investing in brands through long-term, fully integrated marketing strategies have driven success and helped bring the Hispanic and natural products culture to the world. They are in search of becoming the indisputable leader of Authentic Hispanic Brands by 2025. Novamex operates with a clear purpose: “Create a Community of Entrepreneurs with a Sense of Social Responsibility, by taking the Hispanic culture to the World.”

Introducing Sazón, Our Newly Redesign Promotional Magazine

As we look forward in 2018 and improve the shopability of our magazine, the content we provided along with a platform for our brand partners to advertise in, we launched Sazón. We ask that you click here and see our new magazine and take advantage of the Latino Fever Savings. Promotional Period 03/04-03/31/2018.

Are You Ready For Some Football?

The year has come to an end and that means the Big Game is around the corner. Time to stock up on the items your customers are going to be shopping for and enjoying their Big Game.  Click here to view promotions running from January 8 to February 3, 2018.

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It's Time for Tamale Time

Fall has ended, daylight savings is now a thing of the past. Tamale traditions begin. Make sure you have the right products to offer your customers at the right price.  Click here to view promotions running from November 13, 2017 through January 1, 2018.

Meet Tortillas de Casa, A Premier Manufacturer of Tortillas and Wraps

For years now, there has been a growing interest in Latin and Hispanic foods. Many customers nationwide have been craving that savory kick in their diets daily. The growing trend in the popularity of Hispanic food, in particular, Mexican food, has caused a shift in the market. For restaurants and grocery stores, this shift in consumer demand reflects the need to offer such Hispanic products and dishes to meet the consumers’ desires. 

Meet Minsa, the Manufacturer of Authentic Mexican Corn Masa

Minsa was founded in the early 50’s in Mexico and pioneered the Nixtamalized corn flour production for manufacturing of Tortillas, tamales, tostadas and chips. After assessing the demand in the U.S. in the 90’s Minsa launched the construction of Mills supplied by local farmers located in Texas & Iowa, in addition they serve the California Market with a distribution center based in Rancho Cucamonga.