Rene M. Diaz

Chairman and CEO. For more than 20 years, Rene M. Diaz has been at the helm of Diaz Foods.  As a founder of the company, Rene is intimately familiar with every aspect of the business. Under his guidance and direction, he has overseen the growth of the company from $100,000 in sales the first year to over $75,000,000 making Diaz Foods one of the largest and most prominent Hispanic food distributors in the country.

In addition to his role in the company, Rene is very involved in the community at both the local and national level. He serves on the board of directors of numerous companies and non-profits, including Children's Healthcare of Atlanta (Egleston/Scotish Rite Hospitals), FinanzaDirecto, Inc., United Americas Bank, N.A., Atlanta Symphony Orchestra, Atlanta Community Food Bank, The Carter Center, CDC Foundation Board of Visitors, The Community Foundation, Marist School, The Mexican Center of Atlanta and the Latin American Association.

Rene's leadership at Diaz Foods has brought recognition to himself and the company in many ways. He is continuously listed by the Atlanta Business Chronicle in its "Top 100 Most Influential Atlantans" feature. Rene has also been featured as one of Georgia Trends "40 Under 40."

Rosa Rojas

Director and VP of Sales & Marketing. Rosa has led the Sales and Marketing efforts of Diaz Foods for more than 15 years. Her vast experience in the specialty food distribution industry has been a key component to the company's consistent and steady growth. She has been very involved in the company's expansion strategy and has managed the direction of the company's segmentation strategy into other areas of the industry. Rosa also holds a seat on the company's board of directors.

Eric Newberg

Chief Financial Officer. Eric Newberg serves as the company's Chief Financial Officer. He began his career in commercial and corporate banking at NationsBank (n/k/a Bank of America) where he was involved in leveraged acquisition financing for the distribution networks of two nationally known beverage companies.

Since joining the Diaz Foods, Eric has been very involved both in day-to-day operations and the management of the financial aspects of the business. He has played an integral role in the company’s growth strategy and measured growth over the years.

Mr. Newberg is a graduate of Trinity College and received an MBA from the University of Florida.

Tony Rodriguez

Vice President of Operations. Tony gained his experience in operations and distribution networks while working more than 30 years in progressive management roles in the railroad industry. His leadership and experience have allowed the company to expand its distribution. Tony's efforts have also been targeted towards increasing the use of technology to improve work flow and efficiencies.

Lourdes Winkelmann

Vice President of Accounts Payable. Lourdes has worked at Diaz Foods for more than 20 years and has served in almost every department within the company. Today, her responsibilities cover all aspects of Accounts Payable, including vendor and service provider management